Barbie Controversies and Obsessions

Two years ago Mattel came out with a Barbie Doll cam, known as Barbie Video Girl, featuring the bestselling doll dressed in a sexy pink, black and white zebra hoodie, black capri jeans and pink ankle boots. However, this Barbie has a few features that set her apart from other Barbies. In her upper chest, framed by a pendant, is a video camera lens with video recording capabilities, a video camera control panel is built into her back, a USB cable port is located in her lower back and doors for double AA batteries are built into her thighs.

Barbie Video Girl

Some consumers were enthusiastic about the doll’s tech features, but others were shocked since they felt this doll could easily be modified and exploited as a spy cam. There are many toy video cameras on the market, most are dedicated video cameras which aren’t built into female dolls. Many felt Mattel went too far with the Barbie Video Girl. Mattel defended the controversial Barbie Doll stating that the purpose of the doll was to combine toy and technology. Mattel cited demand in the market for tech toys to encourage learning and mastering of digital technologies.

Barbie Photo Fashion Doll

In 2012, a new Barbie was released, called Barbie Photo Fashion Doll, featuring a built in digital camera for still photography. This camera doll comes with a USB cable so that photos can be taken and downloaded to other devices. Both the video camera and digital camera Barbies are available for under $40 each, which is an affordable price for the toys and the built-in technology. If the technology breaks, the dolls can still be used for play. In the Vimeo video below, see how the Barbie Video Camera stacks up against a much more expensive Canon Video 7D Camera. Actually, it’s surprising how well the Barbie Doll cam works.

Canon 7D vs. Barbie Video Girl from Brandon Bloch on Vimeo.

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